Practice 4 - Netflix

Netflix Graphic Package

Netflix-视觉包装

Tools: Adobe after effects, Adobe illustrator, photoshop

Final video

Design Element 1: Vintage TV Static Screen

Netflix's inception traces back to a time when DVDs delivered by mail were the norm. A nod to its roots, the vintage TV static screen (commonly referred to as "snow") symbolizes the era of old television sets, where many would have played their mailed DVDs. It's a respectful homage to the beginnings of a now-digital giant.

设计元素1：老式电视静态屏幕

Netflix 的成立可以追溯到邮寄 DVD 盛行的时代。老式电视静态屏幕（通常称为“雪”）象征着其根源，象征着老式电视机时代，许多人会在电视机上播放邮寄的 DVD。这是对当今数字巨头的起步的致敬。

Design Element 2: Digital Pixel Scan

Looking forward to the future of streaming and digital content, the Digital Pixel Scan captures the essence of Netflix's evolving identity. This element not only symbolizes the act of "watching" or "viewing" but also portrays Netflix's commitment to meticulously vetting the content they offer. It transcends the literal and encapsulates the brand's dedication to both quality control and the ever-changing dynamics of viewer engagement.

设计元素2：数字像素扫描

数字像素扫描展望了流媒体和数字内容的未来，捕捉了Netflix不断进化的品牌特质。这一元素不仅象征观看或审视，还体现了Netflix对其所提供内容进行细致审查的承诺。它超越字面意义，体现品牌对质量控制的执着以及对观众参与方式不断变化的关注。