Game title marketing campaign

Rusty Lake Hotel" is a narrative-driven puzzle game that invites players into a suspense-filled environment where each room reveals a segment of its overarching mystery. Set against the backdrop of the eponymous Rusty Lake, the game weaves a rich stories of themes. The player's journey is a careful unraveling of interconnected stories, with each solved puzzle bringing them closer to the heart of the hotel's dark past.

The rebranding strategy is anchored in five design elements:

• Logo Water Wave: The undulating pattern in the logo is a visual metaphor for Rusty Lake, the game's central and most iconic setting. It's a reminder of the ever-present ripples of mystery the players encounter.

• Blood Drop: In the logo design, the blood drop is more than an aesthetic choice; it symbolizes the murders pivotal to the game's plot, hinting at the violent acts that have occurred within the hotel.

• Smoke Element: This represents the dual nature of the game's atmosphere—both the literal fog that enshrouds Rusty Lake and the metaphorical mist of mystery that players must navigate through.

• Wallpaper and Flooring Patterns: These are selected to reflect the specific era and decor of the hotel, situating the player within the game's unique temporal and spatial context. Also represent the game mainly happen in hotel room.

• Slow-Motion Animation: The pacing of the video reflects the nature of the game's puzzle-solving format. It's represent the gameplay that requires players to engage deeply with the environment and narrative.

设计思路：

《Rusty Lake Hotel》是一款叙事驱动的密室游戏，邀请玩家进入一个充满悬念的环境，每个房间都揭示了其总体谜团的一部分。以同名的锈湖为背景，游戏编织了丰富的主题故事。 玩家的旅程是仔细解开相互关联的故事的过程，每个解决的谜题都让他们更接近酒店黑暗过去的核心。

品牌重塑策略基于五个设计元素：

水波：标志中的波纹图案是Rusty Lake的视觉隐喻，它是游戏中心和最具标志性的场景。这提醒玩家所遇到的神秘波动始终存在。

血滴：在LOGO设计中，血滴不仅仅是一种美学选择； 它象征着对游戏情节至关重要的谋杀案，暗示酒店内发生的暴力行为。

烟雾元素：这象征游戏氛围的双重性——既是覆盖Rusty Lake的实际迷雾，也是玩家必须穿越的比喻性迷雾。

壁纸和地板图案：这些图案的选择反映了酒店的特定时代和装饰，将玩家置于游戏独特的时空背景中。 也代表游戏主要发生在酒店房间。

慢动作动画：视频的节奏反映了游戏解谜形式的本质。 它代表了需要玩家深入参与环境和叙事的游戏玩法。